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Analisis Penetapan Harga Jual Produk Pada Pt.Wicaksana Overseasinternasional Cabang Medan

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  • Sukma, STIM

Abstract

The purpose of this study was to determine the pricing policy applied by selling PT.Wicaksana Overseas Internasional.Analisis data in this study using qualitative descriptive method and data collection by observation and interviews. These results indicate that the right pricing will affect the volume increase in sales and satisfaction to consumers. Because prices affect the volume of sales and the purchasing decision. Therefore, setting the selling price of products made by the International Overseas PT.Wicaksana already running well by doing and observation visit directly into the field, and conduct periodic surveys in the field and carried out by the marketing department who has been given the task by the leadership and results of the research findings discussed in the meeting and obtained conclusions and results that have been agreed. This means that pricing in the International Overseas PT.Wicaksana doing some process so that pricing is done going well and accepted by consumers.

Suggested Citation

  • Sukma, STIM, 2018. "Analisis Penetapan Harga Jual Produk Pada Pt.Wicaksana Overseasinternasional Cabang Medan," INA-Rxiv j24er, Center for Open Science.
    • Handle: RePEc:osf:inarxi:j24er
    DOI: 10.31219/osf.io/j24er
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