IDEAS home Printed from https://ideas.repec.org/p/osf/inarxi/g73a2.html
   My bibliography  Save this paper

Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Produk Susu Dancow Pada Irian Supermarket Aksara

Author

Listed:
  • Sukma, STIM

Abstract

The Purpose of this research is to know much influence promotion and price to purchasing decisions milk Dancow produks at Irian Supermarket Aksara Medan. The sample are 100 consumers who purcahase milk Dancow products, using Accidental sampling is taking respondents as a sample by chance. Data Analysis using multiple regression test the accuracy of the model ( the classical assumption), hypothesis testing using the coefficient of determination (R2), partial test (t test), and a simultaneous test (f test), data processing using SPSS 20. Results showed that of the test the coefficients of determination (R2) variable Promotion and price are able to explain the existence of the variable purchasing decision,besides the partial promotion and price have positives and significant influence on purchasing decision, simultaneous promotion and price have positives and significant impact to purchasing decisions.

Suggested Citation

  • Sukma, STIM, 2018. "Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Produk Susu Dancow Pada Irian Supermarket Aksara," INA-Rxiv g73a2, Center for Open Science.
    • Handle: RePEc:osf:inarxi:g73a2
    DOI: 10.31219/osf.io/g73a2
    as

    Download full text from publisher

    File URL: https://osf.io/download/5affb69de9cb34000fb0b756/
    Download Restriction: no
    File URL: https://libkey.io/10.31219/osf.io/g73a2?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:inarxi:g73a2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://ios.io/preprints/inarxiv/discover .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.