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Pengaruh Produk Dan Pelayanan Terhadap Kepuasan Konsumen Pada Kspps Bmt Amanah Ray Medan

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  • Sukma, STIM

Abstract

The purpose of this research is to know how much influence product and service to customer satisfaction at KSPPS BMT Amanah Ray Medan. The samples are 80 customer KSPPS BMT Amanah Ray Medan, using random sampling. Random sampling is that provides an equal opportunity for every member of the population to be sample. Data analysis using multiple regression test the accuracy of the model (the classical assumption), hypothesis testing use the coefficient of determination (R2), partial test (t test), and simultaneous test (F test), data processing use SPSS 20. The results showoff the coefficient of determination (R2) variable product and service are able to explain the existence of the variable customer satisfaction. Partial test, product and service have positive and significant effectto customer satisfaction. Simultaneous test, product and service have positive and significant effect to customer satisfaction. Keywords : Product, service, and customer satisfaction.

Suggested Citation

  • Sukma, STIM, 2018. "Pengaruh Produk Dan Pelayanan Terhadap Kepuasan Konsumen Pada Kspps Bmt Amanah Ray Medan," INA-Rxiv cwrnx, Center for Open Science.
    • Handle: RePEc:osf:inarxi:cwrnx
    DOI: 10.31219/osf.io/cwrnx
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