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Extended Web Assessment Method (EWAM) Sebuah Model untuk Mengukur Keberhasilan Aplikasi E-Commerce Berdasarkan Perspektif Konsumen

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  • Susilo, Andi

    (Universitas Respati Indonesia)

  • , Yasmiati

Abstract

Extended Web Assessment Method (EWAM) is a model for evaluating and valuing e-commerce Applications from a consumer perspective. EWAM was developed by Petra Schubert and Dorian Selz at St. University. Gallen, Switzerland. This method mainly integrates the findings of Davis Technology Acceptance Model (TAM) model and the Theory of Reasoned Action (TRA) theory from Fishbein and Ajzen. EWAM a method based on the evaluation grid includes a set of criteria for assessing the quality and efficacy of e-commerce applications and the specific features of the Internet as a medium. Quantitative approach in this study using descriptive statistics and qualitative analysis. The online book sales sector, which is five website profiles in Indonesia are evaluated and assessed in this study

Suggested Citation

  • Susilo, Andi & , Yasmiati, 2010. "Extended Web Assessment Method (EWAM) Sebuah Model untuk Mengukur Keberhasilan Aplikasi E-Commerce Berdasarkan Perspektif Konsumen," INA-Rxiv ah9rp, Center for Open Science.
    • Handle: RePEc:osf:inarxi:ah9rp
    DOI: 10.31219/osf.io/ah9rp
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