Hubungan Perbedaan Gender Terhadap Keputusan Dalam Membeli Produk Pakaian Jadi

Interest in consumer purchasing in buying apparel products, is the data that is needed by every company engaged in the garment industry. Moreover purchase interest between men and women, as consideration for a company in producing clothes based on sex. Where the consumer or customer purchase interest is seen by sex or gender can be utilized as a marketing strategy for companies involved in the garment or apparel industry which will serve as a decision-making materials in the production, so that the products according to market needs and wants. Well adapted to the development of rapid business world, and evolving market conditions are more and more product choices for consumers has had impact on marketing strategies to be adopted by companies in offering and marketing their products, so the company claimed to have advantages in the competition. The study aimed to determine whether there is a relationship between gender consumers with the type of clothes you buy, and to know the real influence of gender on the type of consumers who purchased apparel. Where the samples used in the study were 300 respondents in the Batusangkar City, Tanah Datar, West Sumatra. From the research we can conclude that there was a significant relationship between gender differences with the intention to purchase apparel, and there was indeed a fairly strong influence of gender differences on consumer purchase interest.