Potensi Pasar Produk Pertanian Organik Dan Beberapa Faktor Yang Mempengaruhinya Di Kota Luwuk

The objectives of research to know : (1) The response of people in Luwuk as to product of organic agriculture based on several variable ; age, education, gender, and occupation. (2) The influence of age and education variable it self towards public awareness to consume or to purchase the organic agriculture product. (3) there is or not different awareness to consume or to purchase the organic agriculture product based on different gender and occupation variable. (4) The numerous potential market of organic agriculture product in percentage. The data analysis methode using descriptive analysis, statistic analysis that using SPSS Ver 16 and Wilcoxon test. It is concluded the research results that the most (81,67%) people in Luwuk are aware that the organic product is healthy, good and use unharmfull chemical, in order to be safe to consume and environmentally friendly. According to gender variable there are man most know about the organic product than women. While mostly understand to organic produk, derived from age variable 31-42 years old. In occupation variable indicates that who works as a lecturer and member of DPRD (house of local representatives) most know about organic product. Education sector places the most percentage know the organic product is undergraduate/master degree. Based on statistical analysis, age variable can not influence. In the contrary, education variable is very influence the participant interest to consume/buy the organic product. It’s not different in consuming and buying the organic product based on gender moreover occupation kind variable. Potential market of organic product in Luwuk approximately 88,33%.