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Pengaruh Iklan Sepeda Motor Yamaha Terhadap Citra Merek (Studi Pada Mahasiswa Politeknik Lp3i Medan)

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  • Sukma, STIM

Abstract

The aim of this research is to know the influence of yamaha motorcycle advertisement on brand image (study on Police student of LP3I Medan). The sample of this study is all members of the population used as a sample, sampling using a saturated sample is a sample determination technique when all members of the population used as a sample. Data analysis using simple regression test with model accuracy (classical assumption test), hypothesis test using coefficient of determination test (R²), partial test (t test), while data processing using SPSS 15. The result of research indicate that advertisement variable can not explain its existence to Brand image, in addition to the partial advertising variable does not affect the brand image.

Suggested Citation

  • Sukma, STIM, 2018. "Pengaruh Iklan Sepeda Motor Yamaha Terhadap Citra Merek (Studi Pada Mahasiswa Politeknik Lp3i Medan)," INA-Rxiv 2krpt, Center for Open Science.
    • Handle: RePEc:osf:inarxi:2krpt
    DOI: 10.31219/osf.io/2krpt
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