IDEAS home Printed from https://ideas.repec.org/p/opt/doctra/31.html
   My bibliography  Save this paper

Oferta desempaquetada y a la carta vs Oferta Empaquetada: balance internacional del mercado de TV Paga y propuestas para el caso peruano

Author

Listed:
  • Carlos Ramos

    (OSIPTEL, Gerencia de Politicas Regulatorias y Competencia)

Abstract

"El presente documento tiene como objetivo evaluar la posible implementación de una “oferta a la carta” en el mercado de TV Paga sobre la base de la experiencia internacional, con la finalidad de reducir la brecha entre tarifas formales e informales. Al no observarse que la implementación de una “oferta a la carta” haya afectado negativamente el desarrollo del mercado de TV Paga en los países en los cuales se llevó a cabo (Uruguay, Chile, Canadá e India); y, considerando que, en promedio, el 92% de los usuarios peruanos que accedieron a la TV Paga en 2015 se encontraron pagando por un 77% de contenido que no consumían; estaría surgiendo una oportunidad para que los operadores de TV Paga puedan reducir precios y aumentar la penetración del servicio a través de una oferta comercial desempaquetada y “a la carta”."

Suggested Citation

  • Carlos Ramos, 2016. "Oferta desempaquetada y a la carta vs Oferta Empaquetada: balance internacional del mercado de TV Paga y propuestas para el caso peruano," Documentos de Trabajo 31, OSIPTEL.
  • Handle: RePEc:opt:doctra:31
    as

    Download full text from publisher

    File URL: http://www.osiptel.gob.pe/Archivos/Docs_RePEc/opt/DocumentosTrabajo/DT31_Ramos-2016.pdf
    File Function: Primera version, 2016
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Piratería; Canales a la carta; Oferta Comercial; Estrategia de Precios.;
    All these keywords.

    JEL classification:

    • L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation
    • O57 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Comparative Studies of Countries
    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:opt:doctra:31. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: . General contact details of provider: https://edirc.repec.org/data/ospgvpe.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jose Carlos Aguilar (email available below). General contact details of provider: https://edirc.repec.org/data/ospgvpe.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.