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Oferta desempaquetada y a la carta vs Oferta Empaquetada: balance internacional del mercado de TV Paga y propuestas para el caso peruano

Author

Listed:
  • Carlos Ramos

    (OSIPTEL, Gerencia de Politicas Regulatorias y Competencia)

Abstract

"El presente documento tiene como objetivo evaluar la posible implementacion de una “oferta a la carta” en el mercado de TV Paga sobre la base de la experiencia internacional, con la finalidad de reducir la brecha entre tarifas formales e informales. Al no observarse que la implementacion de una “oferta a la carta” haya afectado negativamente el desarrollo del mercado de TV Paga en los países en los cuales se llevo a cabo (Uruguay, Chile, Canada e India); y, considerando que, en promedio, el 92% de los usuarios peruanos que accedieron a la TV Paga en 2015 se encontraron pagando por un 77% de contenido que no consumian; estaria surgiendo una oportunidad para que los operadores de TV Paga puedan reducir precios y aumentar la penetracion del servicio a traves de una oferta comercial desempaquetada y “a la carta”."

Suggested Citation

  • Carlos Ramos, 2016. "Oferta desempaquetada y a la carta vs Oferta Empaquetada: balance internacional del mercado de TV Paga y propuestas para el caso peruano," Documentos de Trabajo 31, OSIPTEL.
    • Handle: RePEc:opt:doctra:31
    as

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    File URL: https://serviciosweb.osiptel.gob.pe/ArchivosDPRC/Docs_RePEc/opt/DocumentosTrabajo/DT31_Ramos-2016.pdf
    File Function: Primera version, 2016
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    More about this item

    Keywords

    Piratería; Canales a la carta; Oferta Comercial; Estrategia de Precios.;
    All these keywords.

    JEL classification:

    • L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation
    • O57 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Comparative Studies of Countries
    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications

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