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¨C¢mo influyen los altos directivos en las pr cticas de RSC? An lisis del efecto mediador del papel percibido de la ‚tica y la responsabilidad social

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Abstract

Partiendo del enfoque Agencia-Stewardship, este trabajo trata de estudiar la importancia de los altos directivos para la implantaci¢n de la Responsabilidad Social Corporativa (RSC). En concreto, se propone que el perfil directivo se relaciona con las pr cticas de RSC, y que dicha relaci¢n est mediada por la relevancia concedida a la ‚tica y la responsabilidad social en la actividad empresarial. Tras un an lisis de mediaci¢n a partir de las encuestas realizadas a 149 directivos en Espa¤a, los resultados muestran que los directivos descritos como servidores, frente a los agentes, tienden a asignar m s importancia a la ‚tica y la responsabilidad social y a promover la implantaci¢n de pr cticas de RSC. Asimismo, los resultados apoyan la existencia del efecto mediador sugerido. Este trabajo avanza en la investigaci¢n existente acerca del papel de los altos directivos como determinantes de la RSC y abre nuevos caminos para abordar esta cuesti¢n de forma emp¡rica.

Suggested Citation

  • de Godos D¡ez, Jos‚ Luis & Fern ndez Gago, Roberto & Mart¡nez Campillo, Almudena, 2010. "¨C¢mo influyen los altos directivos en las pr cticas de RSC? An lisis del efecto mediador del papel percibido de la ‚tica y la responsabilidad social," Working Papers "New Trends on Business Administration". Documentos de Trabajo "Nuevas Tendencias en Dirección de Empresas". 2010-08, Interuniversity Research Master and Doctorate Program (with a quality mention of ANECA) on "Business Economics", Universities of Valladolid, Burgos, Salamanca and León (Spain). Until 2008, Interuniversity Doctorate Program (with a quality mention of ANECA) “New trends in Business Administration”, Universities of Valladolid, Burgos, and Salamanca (Spain). Master en Investigación y Programa de Docto.
    • Handle: RePEc:ntd:wpaper:2010-08
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