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Una propuesta explicativa de los efectos competitivos de la integraci¢n de la funci¢n de compras y comercial de la empresa: Ilustraci¢n en el sector fast-fashion

El alineamiento, o integraci¢n, de la funci¢n de compras con otras funciones ha sido se¤alado como fuente de buenos resultados, tanto desde el mbito acad‚mico como empresarial. Sin embargo, los argumentos sobre los mecanismos en los que se basa esta relaci¢n son escasos y las circunstancias que la potencian o le restan efectividad no se han estudiado. Este trabajo intenta contribuir a paliar este vac¡o. Para ello, presenta una propuesta explicativa del efecto de la integraci¢n entre la funci¢n de compras y la funci¢n comercial de la empresa en sus resultados, entendiendo dicha integraci¢n como el grado en el que el responsable de comercializaci¢n tiene capacidad de decisi¢n sobre la gesti¢n de compras. Es esta propuesta se destaca la rapidez en el lanzamiento de nuevos productos como una variable mediadora en dicha relaci¢n y las caracter¡sticas del entorno como variables moderadoras. El sector Fast fashion es utilizado para ilustrar la l¢gica desarrollada.

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Paper provided by Interuniversity Research Master and Doctorate Program (with a quality mention of ANECA) on "Business Economics", Universities of Valladolid, Burgos, Salamanca and León (Spain). Until 2008, Interuniversity Doctorate Program (with a quality mention of ANECA) “New trends in Business Administration”, Universities of Valladolid, Burgos, and Salamanca (Spain). Master en Investigación y Programa de Doctorado Interuniversitarios (con mención de calidad de la ANECA) en "Economía de la Empresa", Universidades de Valladolid, Burgos, Salamanca y León (España). Hasta 2008, Programa de Doctorado Interuniversitario (con mención de calidad de la ANECA) “Nuevas Tendencias en Dirección de Empresas”, Universidades de Valladolid, Burgos y Salamanca (España). in its series Working Papers "New Trends on Business Administration". Documentos de Trabajo "Nuevas Tendencias en Dirección de Empresas". with number 2010-02.

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Length: 28 pages
Date of creation: Jul 2010
Date of revision:
Handle: RePEc:ntd:wpaper:2010-02
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