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Calidad objetiva y su relaci¢n con la formaci¢n y la satisfacci¢n del empresario: El caso de los alojamientos rurales espa¤oles

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Abstract

La revisi¢n de la literatura desvela una relaci¢n entre el perfil del peque¤o empresario y la competitividad del negocio que regenta. A su vez, observamos la progresiva utilizaci¢n de est ndares de calidad en el sector del turismo rural, bien por parte de la Administraci¢n o por asociaciones privadas. El desarrollo de est ndares se debe a los resultados empresariales positivos que se atribuyen a la existencia de calidad en la empresa. As¡, en esta investigaci¢n se analiza la influencia de la formaci¢n y la satisfacci¢n del encargado de un establecimiento de turismo rural sobre la calidad objetiva de dicho establecimiento. Los resultados revelan que la formaci¢n, tanto espec¡fica como no espec¡fica, y la satisfacci¢n determinan un dise¤o de la oferta orientado hacia la calidad de servicio. El tipo de oferta se mide mediante indicadores objetivos elaborados a partir de un amplio proceso que incluye una revisi¢n de la literatura sobre calidad percibida, as¡ como entrevistas en profundidad y evaluaci¢n posterior por parte de expertos del sector.

Suggested Citation

  • Hern ndez Maestro, Rosa Mar¡a & Mu¤oz-Gallego, Pablo A. & Santos Requejo, Libia, 2006. "Calidad objetiva y su relaci¢n con la formaci¢n y la satisfacci¢n del empresario: El caso de los alojamientos rurales espa¤oles," Working Papers "New Trends on Business Administration". Documentos de Trabajo "Nuevas Tendencias en Dirección de Empresas". 2006-13, Interuniversity Research Master and Doctorate Program (with a quality mention of ANECA) on "Business Economics", Universities of Valladolid, Burgos, Salamanca and León (Spain). Until 2008, Interuniversity Doctorate Program (with a quality mention of ANECA) “New trends in Business Administration”, Universities of Valladolid, Burgos, and Salamanca (Spain). Master en Investigación y Programa de Docto.
  • Handle: RePEc:ntd:wpaper:2006-13
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    Keywords

    calidad objetiva; formaci¢n; satisfacci¢n; peque¤o empresario; turismo rural;

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