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Los Rasgos Psicol¢gicos del Emprendedor y la Continuidad del Proyecto Empresarial: Un Estudio Emp¡rico de Emprendedores Brasile¤os

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Abstract

En el presente estudio tratamos de desvelar los elementos de la personalidad de los emprendedores que les convierte en individuos con una capacidad superior de observar y explotar las oportunidades del mercado con ‚xito. En concreto, observamos las caracter¡sticas psicol¢gicas y de los proyectos empresariales de una muestra de emprendedores brasile¤os que desarrollaron un programa de capacitaci¢n emprendedora en el periodo 1997-2005. Los resultados obtenidos a partir de un an lisis de regresi¢n log¡stica nos permiten afirmar que la continuidad de un proyecto y, por ende, el ‚xito de un proyecto empresarial est determinado por sus caracter¡sticas personales, en particular por su esp¡ritu innovador y creativo, as¡ como por su capacidad de auto-evaluaci¢n.

Suggested Citation

  • Saboia Leitao, Fernando Antonio & Mart¡n Cruz, Natalia, 2006. "Los Rasgos Psicol¢gicos del Emprendedor y la Continuidad del Proyecto Empresarial: Un Estudio Emp¡rico de Emprendedores Brasile¤os," Working Papers "New Trends on Business Administration". Documentos de Trabajo "Nuevas Tendencias en Dirección de Empresas". 2006-11, Interuniversity Research Master and Doctorate Program (with a quality mention of ANECA) on "Business Economics", Universities of Valladolid, Burgos, Salamanca and León (Spain). Until 2008, Interuniversity Doctorate Program (with a quality mention of ANECA) “New trends in Business Administration”, Universities of Valladolid, Burgos, and Salamanca (Spain). Master en Investigación y Programa de Docto.
  • Handle: RePEc:ntd:wpaper:2006-11
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    Keywords

    Emprendimiento; Emprendedor; Caracter¡sticas Psicol¢gicas del Emprendedor; xito Empresarial; Creatividad y Innovaci¢n.;

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