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Determinantes de los mecanismos de compensación en la relación de franquicia

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Abstract

Este trabajo proporciona evidencia empírica sobre los determinantes de los pagos variables que realizan los franquiciados a sus franquiciadores. Los resultados son consistentes con las teorías que consideran que estos pagos responden al objetivo de crear incentivos para aliviar los potenciales problemas de riesgo moral bilateral que afectan a ambas partes de la relación. This article provides evidence on the determinants of the ongoing variable payments transferred by the franchisees to the franchisors. The results support for double-sided moral hazard explanations for franchise contracts.

Suggested Citation

  • Brenes, Irene & Vázquez, Luis, 2005. "Determinantes de los mecanismos de compensación en la relación de franquicia," Working Papers "New Trends on Business Administration". Documentos de Trabajo "Nuevas Tendencias en Dirección de Empresas". 2005-07, Interuniversity Research Master and Doctorate Program (with a quality mention of ANECA) on "Business Economics", Universities of Valladolid, Burgos, Salamanca and León (Spain). Until 2008, Interuniversity Doctorate Program (with a quality mention of ANECA) “New trends in Business Administration”, Universities of Valladolid, Burgos, and Salamanca (Spain). Master en Investigación y Programa de Docto.
    • Handle: RePEc:ntd:wpaper:2005-07
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