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Designing University Career Services Along the Bologna Process: Analysis of Liberal Arts Students' Needs in Transitioning Society


  • Bogicevic, Marija
  • Curic, Maja
  • Petrovic, Ivana B.


The aim of research was to apply principles of marketing to the development of career guidance services for liberal arts students at the University of Belgrade. The paper includes a brief overview of the context of higher education in Serbia where Bologna process goes along the transition from socialist, state planned to market economy. Major findings of survey research on a sample of 312 liberal arts students about their career related needs indicate that students need a great deal of information about both studies and future jobs. In discussing research implications, it is argued that career services, in the discourse of the ‘Bologna' higher education, can and should be developed utilizing the marketing process, starting from the exchange as the basic principle of marketing dialogue.

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  • Bogicevic, Marija & Curic, Maja & Petrovic, Ivana B., 2011. "Designing University Career Services Along the Bologna Process: Analysis of Liberal Arts Students' Needs in Transitioning Society," Apas Papers 346, Academic Public Administration Studies Archive - APAS.
  • Handle: RePEc:nsu:apasro:346

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    Career Services; Liberal Arts Students; Marketing Perspective; Bologna Process; Transitional Economy;

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