IDEAS home Printed from https://ideas.repec.org/p/nsu/apasro/210.html
   My bibliography  Save this paper

An Empirical Analysis of the Brand Personality Effects on Brand Involv ement

Author

Listed:
  • Tsiotsou, Rodoula

Abstract

The study aims to (a) provide empirical support for the direct influence that brand personality will have on consumer's brand involvement and (b) delineate the role of each brand personality dimension. Based on a sample of 303 consumers and using sport brands as the product category under investigation, this study reveals that brand personality affects directly consumers' involvement with the brand. Moreover, it demonstrates that not all dimensions of brand personality contribute equally to this relation. This research strengthens the brand personality literature and establishes a baseline for future empirical investigations.

Suggested Citation

  • Tsiotsou, Rodoula, 2010. "An Empirical Analysis of the Brand Personality Effects on Brand Involv ement," Apas Papers 210, Academic Public Administration Studies Archive - APAS.
    • Handle: RePEc:nsu:apasro:210
    as

    Download full text from publisher

    File URL: http://www.apas.admpubl.snspa.ro/handle/2010/223
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nsu:apasro:210. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ani Matei (email available below). General contact details of provider: https://edirc.repec.org/data/fasnsro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.