IDEAS home Printed from
   My bibliography  Save this paper

Place Marketing: Evaluation and Impact of the Image of Covilha (Tourists and Visitors)


  • Nave, Edgar
  • Rodrigues, Ricardo Gouveia


The Place Marketing shall be used and perceived by local governments, as a tool that plays a fundamental role for economic development, social, political and sustainable development of countries, regions or cities, for these posts can be marketed so efficiently, as the companies selling products and services. The objective is to devise a place to meet the needs of different targets, which make a place becomes attractive, which has conditions to live, work, invest, do business and to make a visit to condition tourist.

Suggested Citation

  • Nave, Edgar & Rodrigues, Ricardo Gouveia, 2010. "Place Marketing: Evaluation and Impact of the Image of Covilha (Tourists and Visitors)," Apas Papers 202, Academic Public Administration Studies Archive - APAS.
  • Handle: RePEc:nsu:apasro:202

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    Place Marketing; City Marketing; Image; Place; City; Covilhã;


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nsu:apasro:202. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ani Matei). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.