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CSR of the Bank of Cyprus: Do Consumers and Other Stakeholders Know? Do they Appreciate?

Author

Listed:
  • Aristotelous, Christiana
  • Demetriou, Marlen Martoudi

Abstract

Many organizations try to adopt CSR strategies since they consider them as opportunities to enhance their Brand Equity. Bank of Cyprus has adopted a dynamic CSR orientation with activities which include action programs in Health, Education, Culture and Environment. This research paper aimed to study the effectiveness of the CSR strategies of Bank of Cyprus to its stakeholders and more specifically to its customers and branch managers. The research outcome indicates a positive correlation between the CSR orientation of the Bank and its Brand Reputation and support the hypothesis that CSR is a Win-win situation between the company and the society

Suggested Citation

  • Aristotelous, Christiana & Demetriou, Marlen Martoudi, 2010. "CSR of the Bank of Cyprus: Do Consumers and Other Stakeholders Know? Do they Appreciate?," Apas Papers 158, Academic Public Administration Studies Archive - APAS.
    • Handle: RePEc:nsu:apasro:158
    as

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    File URL: http://www.apas.admpubl.snspa.ro/handle/2010/172
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