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The Application of Social Marketing in Increasing the Supply of Blood from Young Donors, Non-Donors and Lapsesd-Donors


  • Healy, John
  • Murphy, Maurice


Blood donation is dependent on the goodwill of people, to voluntarily donate blood, without financial reward. There is a continuous need for new blood donors, because the demand for donor blood is increasing, whereas the supply of blood is declining. Only 3% of the eligible population in the Republic of Ireland donate blood. This leaves an enormous potential blood donor base, which if tapped into and maintained could lead to an adequate reserve of donations to meet the transfusion needs of this country. The focus of this study will be on how social marketing can be effective in increasing blood supply. Understanding and facilitating the recruitment and retention of blood donors is the major contribution that the social and behavioral sciences can make to transfusion medicine.

Suggested Citation

  • Healy, John & Murphy, Maurice, 2010. "The Application of Social Marketing in Increasing the Supply of Blood from Young Donors, Non-Donors and Lapsesd-Donors," Apas Papers 155, Academic Public Administration Studies Archive - APAS.
  • Handle: RePEc:nsu:apasro:155

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    References listed on IDEAS

    1. Ani Matei & Lucica Matei & Teodora Dinu, 2009. "Marketing of Local Public Services under the Reduction of Administrative Expenditures," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 3(03(532)), pages 07-28, March.
    2. Eric Miller, 2008. "An Assessment of CES and Cobb-Douglas Production Functions: Working Paper 2008-05," Working Papers 19992, Congressional Budget Office.
    3. Matei, Ani & Matei, Lucica, 2010. "Reducing the Administrative Expenditures as Source for Increasing the Efficiency of Local Governance under Conditions of the Financial Crisis," Apas Papers 150, Academic Public Administration Studies Archive - APAS.
    4. Matei, Lucica & Dinu, Teodora, 2010. "Proceedingsā€œRegulation and Best Practices in Public and Nonprofit Marketingā€," MPRA Paper 24725, University Library of Munich, Germany, revised 01 Aug 2010.
    5. Gilles Mourre, 2009. "Underutilisation of Labour in (Continental Western) Europe: A Detailed GDP Accounting Perspective," Working Papers CEB 09-050.RS, ULB -- Universite Libre de Bruxelles.
    6. Rainer Klump & Peter McAdam & Alpo Willman, 2007. "The long-term sucCESs of the neoclassical growth model," Oxford Review of Economic Policy, Oxford University Press, vol. 23(1), pages 94-114, Spring.
    7. Gheorghe Zaman & Zizi Goschin, 2007. "Elasticity of Substitution for Production Functions in Romania and other Countries," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 2(2(507)), pages 3-12, February.
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