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NHS Barnsley: Increasing the Uptake of Sexual Health Services


  • Upton, Jonathan


Barnsley is a relatively poor area in the Northern England and has high levels of teenage pregnancy. NHS Barnsley is the main commissioner of NHS services. The Campaign Company, a social marketing and community engagement consultancy, were commissioned to utilise social marketing principles to gather insight into the communities as well as operate an intervention to improve awareness of services in order to improve those accessing them as a longer-term contribution to achieving in teenage pregnancy reduction targets. As a result of the campaign awareness of the service increased significantly.

Suggested Citation

  • Upton, Jonathan, 2010. "NHS Barnsley: Increasing the Uptake of Sexual Health Services," Apas Papers 146, Academic Public Administration Studies Archive - APAS.
  • Handle: RePEc:nsu:apasro:146

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    References listed on IDEAS

    1. Ani Matei & Lucica Matei & Teodora Dinu, 2009. "Marketing of Local Public Services under the Reduction of Administrative Expenditures," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 3(03(532)), pages 07-28, March.
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    4. Matei, Lucica & Dinu, Teodora, 2010. "Proceedingsā€œRegulation and Best Practices in Public and Nonprofit Marketingā€," MPRA Paper 24725, University Library of Munich, Germany, revised 01 Aug 2010.
    5. Gilles Mourre, 2009. "Underutilisation of Labour in (Continental Western) Europe: A Detailed GDP Accounting Perspective," Working Papers CEB 09-050.RS, ULB -- Universite Libre de Bruxelles.
    6. Rainer Klump & Peter McAdam & Alpo Willman, 2007. "The long-term sucCESs of the neoclassical growth model," Oxford Review of Economic Policy, Oxford University Press, vol. 23(1), pages 94-114, Spring.
    7. Gheorghe Zaman & Zizi Goschin, 2007. "Elasticity of Substitution for Production Functions in Romania and other Countries," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 2(2(507)), pages 3-12, February.
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