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Systematic Reviews: Their Emerging Role in the Co-Creation of Social Marketing Value

Author

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  • Domegan, Christine
  • McHugh, Patricia

Abstract

The exponential decline in economic growth and competitiveness, coupled with a growing number of complex social problems are creating challenging times for policy makers. Complex and multifaceted issues cannot be solved by government alone and therefore, social marketers need a more sophisticated and comprehensive understanding of ways to inform policy and shape strategies. Systematic reviews offer an evidence-base to close the strategic gap between theory and practice. This paper will illustrate through a strategic social marketing perspective, how systematic reviews can actively facilitate partnerships between social marketers, researchers and policy makers, at both upstream and downstream levels through an innovative co-created networked approach.

Suggested Citation

  • Domegan, Christine & McHugh, Patricia, 2010. "Systematic Reviews: Their Emerging Role in the Co-Creation of Social Marketing Value," Apas Papers 115, Academic Public Administration Studies Archive - APAS.
    • Handle: RePEc:nsu:apasro:115
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    File URL: http://www.apas.admpubl.snspa.ro/handle/2010/146
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