IDEAS home Printed from https://ideas.repec.org/p/nsu/apasro/109.html
   My bibliography  Save this paper

The Role of Marketing in the Development of Public Services

Author

Listed:
  • Grigorescu, Adriana
  • Saseanu, Andreea Simona

Abstract

Citizens perception and the satisfaction extent/degree that they have in their relationship with the public institutions are brought about by the manner how these respond to their requests and by the attitude that the civil servants have.The estimation of the three status vectors:the satisfaction degree, the administration response and the civil servants attitude in the case of GDPF-Ph, the application of x2 test and the calculation of Pearson contingency coefficient "C" in the framework of an experiment, will corroborate the hypothesis that a correlation exists between the studied variables. The obtained results allow preliminary remarks on the intensity of the correlation and its effects in time, hypotheses that will be examined later on. Knowing the factors that contribute to the shaping of the citizens opinion, the direction and trend of the induced changes, represents the necessary base to establish the methods to improve the public services.

Suggested Citation

  • Grigorescu, Adriana & Saseanu, Andreea Simona, 2010. "The Role of Marketing in the Development of Public Services," Apas Papers 109, Academic Public Administration Studies Archive - APAS.
  • Handle: RePEc:nsu:apasro:109
    as

    Download full text from publisher

    File URL: http://www.apas.admpubl.snspa.ro/handle/2010/138
    Download Restriction: no

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nsu:apasro:109. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ani Matei). General contact details of provider: http://edirc.repec.org/data/fasnsro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.