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Transitando la transformación digital: análisis comparativo de las industrias automotriz y naval en Argentina

Author

Listed:
  • Manzo, Franco
  • Mauro, Lucía Mercedes
  • Calá, Carla Daniela

Abstract

El objetivo general es comprender el alcance y las características del proceso de transformación digital (TD) en la industria automotriz y la industria naval en Argentina en términos comparativos. Utilizamos un abordaje metodológico cualitativo. Los principales resultados indican que: (i) la industria automotriz presenta un grado de avance en el proceso de TD mucho mayor al de la industria naval en Argentina; y (ii) los principales factores que explican el atraso relativo de la industria naval en este proceso son las características del proceso productivo, la cultura organizacional, y el rol de las empresas líderes de la cadena de valor.

Suggested Citation

  • Manzo, Franco & Mauro, Lucía Mercedes & Calá, Carla Daniela, 2023. "Transitando la transformación digital: análisis comparativo de las industrias automotriz y naval en Argentina," Nülan. Deposited Documents 3980, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    • Handle: RePEc:nmp:nuland:3980
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    File URL: https://nulan.mdp.edu.ar/id/eprint/3980/1/JIF_FCEYS-UNMDP_2023-143-151.pdf
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