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Estrategias empresariales en contextos de crisis: el caso de una firma textil en tiempos de COVID-19

Author

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  • Ramos, Nicolás

Abstract

Esta tesina utiliza nociones e ideas claves de la perspectiva evolucionista para analizar el cambio en el comportamiento de una PyME perteneciente al sector textil-confecciones de la ciudad de Mar del Plata (Partido de General Pueyrredon, Provincia de Buenos Aires) evidenciado a raíz del impacto de la crisis del COVID-19. A partir de un estudio cualitativo se analizan los efectos en relación al impacto (demanda, oferta, nivel de ventas, competencia, provisión de insumos y finanzas), las estrategias (infraestructura productiva y comercial, diversificación productiva, trabajo, provisión de insumos, tecnología, comercialización y finanzas) y los resultados (corto plazo y largo plazo). Los principales resultados indican que hubo disminución del riesgo organizacional, permanencia de trabajadores competentes, ventaja en costos y calidad de productos, minimización de excedentes de stock y mayor participación de mercado.

Suggested Citation

  • Ramos, Nicolás, 2022. "Estrategias empresariales en contextos de crisis: el caso de una firma textil en tiempos de COVID-19," Nülan. Deposited Documents 3862, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    • Handle: RePEc:nmp:nuland:3862
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