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Análisis de la comunicación digital y tradicional. Caso de estudio Fava Hnos

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  • Argento, Sofía

Abstract

El presente informe final de práctica tutoriada tiene como objetivo cumplir los requerimientos para la obtención del título de Especialista en Administración de Negocios, dentro de la Maestría en Administración de Negocios cursada en la Universidad Nacional de Mar del Plata. Es por este motivo que el tema seleccionado fue el análisis de la comunicación digital y tradicional, donde se analizará específicamente el caso del grupo económico Fava Hnos. en la ciudad de Mar del Plata.

Suggested Citation

  • Argento, Sofía, 2020. "Análisis de la comunicación digital y tradicional. Caso de estudio Fava Hnos," Nülan. Deposited Documents 3544, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    • Handle: RePEc:nmp:nuland:3544
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