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Percepción de los consumidores acerca de un sello de calidad para verduras frescas producidas sustentablemente en Mar del Plata, Argentina

Author

Listed:
  • Vellini, Nicolás Andrés
  • Rodríguez, Elsa Mirta M.
  • Lupín, Beatriz

Abstract

Desde hace unos años, ha crecido la preocupación de los consumidores por seguir una dieta sana y equilibrada y adoptar hábitos saludables, exigiendo inocuidad y mayor transparencia en la cadena agroalimentaria. En tal sentido, los sellos son atributos extrínsecos que brindan señales a los consumidores, informándoles acerca de la calidad de los alimentos y de los controles a los que fueron sometidos. El objetivo de la investigación es analizar las percepciones de los consumidores de Mar del Plata con relación a un sello de calidad que diferencie a las verduras frescas producidas con bajo impacto ambiental.

Suggested Citation

  • Vellini, Nicolás Andrés & Rodríguez, Elsa Mirta M. & Lupín, Beatriz, 2018. "Percepción de los consumidores acerca de un sello de calidad para verduras frescas producidas sustentablemente en Mar del Plata, Argentina," Nülan. Deposited Documents 3024, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
  • Handle: RePEc:nmp:nuland:3024
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    More about this item

    Keywords

    Percepción del Consumidor; Alimentos Frescos; Hortalizas; Productos Agroquímicos;
    All these keywords.

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