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Desarrollo del e-commerce en el sector hotelero de la ciudad de Mar del Plata

Author

Listed:
  • Marisquerena, Sergio Ezequiel
  • Zanfrillo, Alicia Inés
  • Artola, María Antonia

Abstract

El objetivo principal de este trabajo es determinar cuál es el nivel de desarrollo del comercio electrónico de los hoteles de categoría superior de la ciudad de Mar del Plata, que facilitan a los usuarios concertar reservas y pagos en forma virtual. Por otro lado, como objetivo secundario establecer la distancia -o brecha- entre la provisión ideal de herramientas del e-commerce requerida por el usuario y la ofrecida por los hoteles de categoría superior de la ciudad de Mar del Plata.

Suggested Citation

  • Marisquerena, Sergio Ezequiel & Zanfrillo, Alicia Inés & Artola, María Antonia, 2017. "Desarrollo del e-commerce en el sector hotelero de la ciudad de Mar del Plata," Nülan. Deposited Documents 2793, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    • Handle: RePEc:nmp:nuland:2793
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    File URL: https://nulan.mdp.edu.ar/id/eprint/2793/
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    File URL: https://nulan.mdp.edu.ar/id/eprint/3086/
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    Keywords

    Comercio Electrónico; Hoteles; Mar del Plata;
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