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Valor de la adopción de recursos digitales en los hoteles marplatense de categoría superior para la reputación corporativa

Author

Listed:
  • Marisquerena, Sergio Ezequiel
  • Zanfrillo, Alicia Inés
  • Artola, María Antonia

Abstract

El objetivo general de la investigación es determinar el nivel de publicación de recursos y contenidos digitales del sector hotelero marplatense en los websites corporativos que facilitan a los usuarios tanto la planificación del viaje como su estancia en el destino turístico.

Suggested Citation

  • Marisquerena, Sergio Ezequiel & Zanfrillo, Alicia Inés & Artola, María Antonia, 2017. "Valor de la adopción de recursos digitales en los hoteles marplatense de categoría superior para la reputación corporativa," Nülan. Deposited Documents 2792, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    • Handle: RePEc:nmp:nuland:2792
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    File URL: https://nulan.mdp.edu.ar/id/eprint/2792/1/marisquerena-etal-2017.pdf
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    Keywords

    Internet; Hoteles; Mar del Plata;
    All these keywords.

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