Comparación entre el Índice MERCO de reputación corporativa e indicadores de popularidad web
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- Zanfrillo, Alicia Inés & Artola, María Antonia & Morettini, Mariano, 2016. "Comparación entre el Índice MERCO de reputación corporativa e indicadores de popularidad web," FACES. Revista de la Facultad de Ciencias Económicas y Sociales, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación, vol. 22(47), pages 7-22.
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KeywordsEmpresas; Identidad Corporativa; Indicadores Web;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2016-10-16 (All new papers)
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