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Factores que inciden en las decisiones de diversificación productiva. Un abordaje cualitativo

Author

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  • Baldino Burelli, Carla

Abstract

Esta investigación tiene como objetivo principal analizar los factores que inciden en la decisión de diversificar en una PyME metalmecánica marplatense. El enfoque metodológico que se utiliza es cualitativo a través de un estudio de caso único, con información proveniente de entrevistas en profundidad. Los resultados sugieren que tanto la diversidad inicial, la estructura de mercado (clientes, competidores, precio), la capacidad ociosa, las habilidades acumuladas, la existencia de un departamento de I+D y la vinculación con Instituciones inciden en la decisión de diversificar. Las conclusiones a las que se arribe permitirán enriquecer el conocimiento sobre el tema y ofrecer alas empresas del sector mayor información para la toma de decisiones respecto a estrategias de diversificación.

Suggested Citation

  • Baldino Burelli, Carla, 2014. "Factores que inciden en las decisiones de diversificación productiva. Un abordaje cualitativo," Nülan. Deposited Documents 2084, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
  • Handle: RePEc:nmp:nuland:2084
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