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Análisis del comportamiento del consumidor de productos de la industria textil-confeccionista marplatense

Author

Listed:
  • Belmartino, Andrea
  • Liseras, Natacha
  • Berges, Miriam

Abstract

El objetivo principal del presente trabajo consiste en analizar las decisiones de compra de productos de la industria textil-confeccionista con marca y diseño, por parte de los consumidores de distinto género, nativos y turistas, empleando un enfoque metodológico de preferencias reveladas. Para ello, mediante un abordaje cuantitativo, se encuesta dentro de locales comerciales marplatenses de indumentaria, tanto a compradores como a no compradores. Los principales resultados indican que los factores que inciden en la decisión efectiva de compra corresponden a atributos del producto, tales como calidad y diseño, a los esfuerzos de la firma en la fidelización de los clientes y a características propias del consumidor. No se contó con evidencia suficiente para diferenciar los factores que inciden en las decisiones de compra entre turistas y marplatenses.

Suggested Citation

  • Belmartino, Andrea & Liseras, Natacha & Berges, Miriam, 2013. "Análisis del comportamiento del consumidor de productos de la industria textil-confeccionista marplatense," Nülan. Deposited Documents 2026, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    • Handle: RePEc:nmp:nuland:2026
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    File URL: https://nulan.mdp.edu.ar/id/eprint/2026/1/2026.pdf
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    More about this item

    Keywords

    Comportamiento del Consumidor; Valoración de Atributos; Disposición a Pagar; Productos Textiles;
    All these keywords.

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