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Avapreneurs jóvenes: una combinación del buen uso y manejo de las "TICs" con una visión estratégica sobre los negocios

  • Gentile, Natacha
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    Los jóvenes nacieron y crecieron en un entorno marcado por el cambio tecnológico en la era del capitalismo informacional, desigual y post-moderno. En este contexto, destacamos el papel asumido por muchos de ellos, de ser parte de una generación que tiene la capacidad para crear y gestionar empresas basadas en el conocimiento. Así, el objetivo de este trabajo consiste en interpretar el comportamiento de un emprendedor virtual -avapreneur- joven para identificar través de la narrativa biográfica cómo empezó su negocio, cómo percibe su actuación y cuáles son las acciones y motivaciones que determinan comportamiento empresario.

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    File URL: http://nulan.mdp.edu.ar/2010/
    File Function: original version
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    Paper provided by Centro de Documentación, Facultad de Ciencias Económicas y Sociales, Universidad Nacional de Mar del Plata in its series Nülan. Deposited Documents with number 2010.

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    Date of creation: Jan 2014
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    Handle: RePEc:nmp:nuland:2010
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