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Estimación de la disposición a pagar por los atributos diferenciales de los productos del sector textil-confecciones


  • Belmartino, Andrea
  • Liseras, Natacha
  • Berges, Miriam


El objetivo del trabajo consiste en analizar la valoración que realiza el consumidor marplatense de los atributos diferenciales de productos textiles con marca y diseño. La población objetivo son consumidoras radicadas en Mar del Plata y decisoras de compra de indumentaria. Primero se aplica la técnica de grupos focales para identificar los atributos del producto más valorados: calidad, diseño, marca y precio. Luego, se realizan encuestas y, mediante un análisis de elección múltiple, se estima la disposición a pagar por los atributos diferenciales antes mencionados. Calidad y diseño son los atributos que más incidencia tienen en la función de utilidad. La marca no tiene un efecto estadísticamente significativo, lo cual se corresponde con la estructura de la oferta marplatense de indumentaria, dado que las empresas de la ciudad compiten más en calidad y diseño que en posicionamiento de marca.

Suggested Citation

  • Belmartino, Andrea & Liseras, Natacha & Berges, Miriam, 2012. "Estimación de la disposición a pagar por los atributos diferenciales de los productos del sector textil-confecciones," Nülan. Deposited Documents 1676, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
  • Handle: RePEc:nmp:nuland:1676

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    References listed on IDEAS

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    6. Hoderlein, Stefan & Mihaleva, Sonya, 2008. "Increasing the price variation in a repeated cross section," Journal of Econometrics, Elsevier, vol. 147(2), pages 316-325, December.
    7. John K. Dagsvik & Leif Brubakk, 1998. "Price Indexes for Elementary Aggregates Derived from Behavioral Assumptions," Discussion Papers 234, Statistics Norway, Research Department.
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