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Diseño y selección de bienes y servicios

Author

Listed:
  • Carro, Roberto
  • González Gómez, Daniel A.

Abstract

La política de producto permite a la empresa ofrecer en el mercado los bienes o servicios que aquél exige, convirtiéndose en el motor para la creación de riqueza. Las empresas, para llevar a cabo sus objetivos, diseñan planes generales para cada línea de producto que expresan la posibilidad de que los usuarios alcancen, a través de los productos de la empresa, el grado de satisfacción máxima necesaria para que la empresa supere a la competencia y se convierta en hegemónica en el sector. Esta posibilidad, que recibe el nombre de fiabilidad, es el eje central de toda política de producto.

Suggested Citation

  • Carro, Roberto & González Gómez, Daniel A., 2012. "Diseño y selección de bienes y servicios," Nülan. Deposited Documents 1611, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
  • Handle: RePEc:nmp:nuland:1611
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    File URL: http://nulan.mdp.edu.ar/1611/1/06_diseno_producto.pdf
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