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Marketing social para prevenir accidentes de tránsito: caso Mar del Plata 2011

Author

Listed:
  • Bracco, Julián F.

Abstract

En el presente trabajo se intenta abordar la problemática del tránsito vehicular desde el Marketing Social. Para ello se indaga acerca de los accidentes viales tanto a nivel mundial como regional y local. También se busca en la bibliografía actual para elaborar un concepto amplio del marketing que nos permita trabajar temas sociales en donde no se considere un interés particular sino que, por el contrario, se busque el bien general de la comunidad. De esta manera delineamos el concepto de Marketing Social como una herramienta actual para gestar cambios sociales planificados, pacíficos y consensuados junto a la ciudadanía.

Suggested Citation

  • Bracco, Julián F., 2011. "Marketing social para prevenir accidentes de tránsito: caso Mar del Plata 2011," Nülan. Deposited Documents 1565, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
  • Handle: RePEc:nmp:nuland:1565
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