Dilemas competitivos da empresa nacional: algumas reflexões
National firms find themselves in a crossroad. By one side, competitive forces in the domestic market have grown through the increasing presence of external competitors. on the other side, due to European integration and markets globalisation, they are called to follow the path of internationalisation, being well known that this road is neither easy or is available for every firm. In this paper we try to adress the issue of the options faced by Portuguese firms. According to that aim, a strategic options framework is shown, taking as organising axis the dimension of the firms (small/large) and the nature of the competitive advantages owned (idiosyncratic/extroverted). These theoretical paths are exemplified using a few case studies taken from the recent national entrepreneurial environment.
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