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Piracy, Entry, and Competition in Content Markets

Author

Listed:
  • Juan-Jose Ganuza

    (Comision Nacional de los Mercados y la Competencia (CNMC), Spain)

  • Ivan Rendo

    (Toulouse School of Economics, Toulouse, France)

Abstract

Piracy is central to digital markets, where identical content can be accessed legally or through unauthorized channels. While easier piracy seems likely to intensify competition and lower prices, it also reduces profitability and discourages entry. We develop a circular-city model with free entry in which consumers jointly choose content and access mode. Stronger enforcement raises prices for a fixed number of firms but also attracts competitors. Prices rise with enforcement in less competitive markets but can follow an inverted U in more competitive markets, where entry eventually pushes prices down. Extensions show that piracy can also weaken competition and raise prices by attracting consumers most willing to switch between legal providers.

Suggested Citation

  • Juan-Jose Ganuza & Ivan Rendo, 2026. "Piracy, Entry, and Competition in Content Markets," Working Papers 26-02, NET Institute.
  • Handle: RePEc:net:wpaper:2602
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    File URL: http://www.netinst.org/Rendo_26-02.pdf
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    Keywords

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    JEL classification:

    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • K42 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior - - - Illegal Behavior and the Enforcement of Law
    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection

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