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Friends with Benefits: Social Capital and Household Financial Behavior

Author

Listed:
  • Brad Cannon
  • David Hirshleifer
  • Joshua Thornton

Abstract

Using friendship data from Facebook, we find that among three aspects of social capital, Economic Connectedness — the fraction of one’s social network with high income, has the strongest and most robust relationship with stock market and saving participation. One standard-deviation greater Economic Connectedness is associated with 10.6% greater stock market participation and 9.2% greater saving participation. Evidence from non-local friendships supports a causal link between household financial behavior and the income of one’s friends. Our results indicate that the effect of Economic Connectedness on participation derives from opportunities to interact with high-SES individuals rather than from class-based friending propensities.

Suggested Citation

  • Brad Cannon & David Hirshleifer & Joshua Thornton, 2024. "Friends with Benefits: Social Capital and Household Financial Behavior," NBER Working Papers 32186, National Bureau of Economic Research, Inc.
  • Handle: RePEc:nbr:nberwo:32186
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    Cited by:

    1. Nyakurukwa, Kingstone & Seetharam, Yudhvir & Chipeta, Chimwemwe, 2025. "The role of acquaintances' characteristics in shaping digital payment technology," Finance Research Letters, Elsevier, vol. 76(C).

    More about this item

    JEL classification:

    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
    • D15 - Microeconomics - - Household Behavior - - - Intertemporal Household Choice; Life Cycle Models and Saving
    • D63 - Microeconomics - - Welfare Economics - - - Equity, Justice, Inequality, and Other Normative Criteria and Measurement
    • G4 - Financial Economics - - Behavioral Finance
    • G40 - Financial Economics - - Behavioral Finance - - - General
    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets
    • G5 - Financial Economics - - Household Finance
    • G50 - Financial Economics - - Household Finance - - - General
    • G51 - Financial Economics - - Household Finance - - - Household Savings, Borrowing, Debt, and Wealth
    • I3 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty
    • I30 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being
    • I38 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - Government Programs; Provision and Effects of Welfare Programs
    • O16 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Financial Markets; Saving and Capital Investment; Corporate Finance and Governance

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