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The Revealed Demand for Hard vs. Soft News: Evidence from Italian TV Viewership

Author

Listed:
  • Marco Gambaro
  • Valentino Larcinese
  • Riccardo Puglisi
  • James M. Snyder Jr.

Abstract

We analyze minute-by-minute, individual level data on viewership for Italian TV news broadcasts (from AUDITEL™), matched with detailed data on content (from Osservatorio di Pavia). We are interested in the behavior of viewers, and in particular in their decision to switch away from a news program as a function of the type of story they are currently watching. Somewhat surprisingly, we find that “soft” news systematically induces viewers to switch away, even more than “hard” news. On the other hand, sensational stories about crime, accidents and disasters are associated with less switching. We also find significant differences in this switching behavior according to gender, age, and the specific TV channel being watched. For example, young people are relatively more likely to switch away from hard news than soft news, compared to older people.

Suggested Citation

  • Marco Gambaro & Valentino Larcinese & Riccardo Puglisi & James M. Snyder Jr., 2021. "The Revealed Demand for Hard vs. Soft News: Evidence from Italian TV Viewership," NBER Working Papers 29020, National Bureau of Economic Research, Inc.
    • Handle: RePEc:nbr:nberwo:29020
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    Cited by:

    1. Francesco Capozza & Ingar Haaland & Christopher Roth & Johannes Wohlfart, 2021. "Studying Information Acquisition in the Field: A Practical Guide and Review," CEBI working paper series 21-15, University of Copenhagen. Department of Economics. The Center for Economic Behavior and Inequality (CEBI).
    2. Francesco Capozza & Ingar Haaland & Christopher Roth & Johannes Wohlfart, 2022. "Recent Advances in Studies of News Consumption," ECONtribute Discussion Papers Series 204, University of Bonn and University of Cologne, Germany.

    More about this item

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior

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