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A Theory Of Reference-Dependent Beavior

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Abstract

There is extensive field and experimental evidence in a wide variety of environments showing that behavior depends on a reference point. This paper provides an axiomatic characterization for such behavior. Our approach is dual, we study choice behavior and preference relations. We proceed by gradually imposing more structure on behavior, requiring higher levels of rationality, that free the decision-maker from certain types of manipulations. Depending on the phenomena one wants to model, one degree of behavioral structure will be appropriate or another. We provide two applications of the theory: one to model the status-quo bias, and another to model addictive behavior.

Suggested Citation

  • José Apesteguía & Miguel A. Ballester, 2004. "A Theory Of Reference-Dependent Beavior," Documentos de Trabajo - Lan Gaiak Departamento de Economía - Universidad Pública de Navarra 0402, Departamento de Economía - Universidad Pública de Navarra.
    • Handle: RePEc:nav:ecupna:'0402'
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    More about this item

    Keywords

    Individual rationality; reference-dependence; rationalization; path-independence; menu-independence; status-quo bias; addiction; habit formation.;
    All these keywords.

    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • B41 - Schools of Economic Thought and Methodology - - Economic Methodology - - - Economic Methodology
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory

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