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The kitchen furniture market in China

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Abstract

This report provides a comprehensive picture of the kitchen furniture industry in China, enhanced by historical trends on production, consumption and international trade, analysis of the production and distribution systems and information on major players. The study was carried out via direct interviews with Chinese and international kitchen furniture manufacturers operating in China. Kitchen furniture exports and imports are broken down by country and by geographical region of origin and destination. Historical data are provided for the time frame 2011-2016. A similar analysis was conducted for the international trade of a list of selected appliances (refrigerator and freezers, cooking appliances, clothes washers and driers, dishwashing machines, hoods) relevant for the kitchen industry. Chinese kitchen production is analysed by including historical series of kitchen production in value and volume for the years 2012-2017. Kitchen production in China is broken down according to: style (classic, country, modern basic, modern, design, high tech); cabinet door material (solid wood, veneer, laminated, decorative paper, thermoplastics, lacquered, melamine, aluminium, glass); cabinet colour (white, bright, neutral) and lacquering (bright, opaque); worktop material (solid surface materials, natural and engineered stone, laminated, tiles, steel and aluminium, wood, glass). The chapter on the distribution system offers an analysis of the major sales channels (contract and building trade, kitchen specialists, furniture shops, furniture chains, and DIY) for kitchen and their 2013-2017 trends, including a list of the main kitchen furniture retailers in the major Chinese provinces and short profiles of the leading furniture chains. Reference prices for kitchen furniture and the weight of built-in appliances on the value of the kitchen market are also considered. An in-depth analysis of the competitive system identifies the leading Chinese manufacturers by kitchen production, sales, price range and exports. Updated company profiles of the top manufacturers provide data on the company's total turnover, number of employees, export share, location of manufacturing plants and distribution channels. The competitive system analysis also identifies a selection of leading international kitchen manufacturers operating on the Chinese market, providing descriptions of their distribution strategies and short company profiles. The final chapter tries to identify the major domestic demand determinants, which includes macro-economic indicators (country indicators, real growth of GDP and inflation up to 2021, population indicators, data on disposable income and wealth, data on construction sector and real estate); population dynamics (population, urbanization, analysis of the top cities); consumers' trends and preferences; real estate and construction sector development (investments in residential building, data on the construction sector). A list of more than 60 major players in the kitchen furniture industry in China is also included.

Suggested Citation

  • Aurelio Volpe, 2018. "The kitchen furniture market in China," CSIL reports S30, CSIL Centre for Industrial Studies.
  • Handle: RePEc:mst:csilre:s30
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    More about this item

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L68 - Industrial Organization - - Industry Studies: Manufacturing - - - Appliances; Furniture; Other Consumer Durables
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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