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The European market for home office furniture

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Abstract

Home office furniture consumption has been rapidly growing: in recent years, the European market for home office furniture has recorded an average annual growth of around 10%, while greater increases have been reported in the US and Japan. This report analyses trends in home office furniture production and consumption in Europe. It also covers home office furniture international trade flows, prices, marketing policies, commercial distribution. During the late 1990's we are seeing across Europe a rapid expansion of flexible, remote and Telework practices, coupled with PC penetration in the home. For the European furniture industry these changes are creating a new growth opportunity for home office furniture. This is also leading to an unprecedented convergence between traditional office furniture markets and the suppliers of domestic household furniture. The report analyses the home office furniture demand determinants (primary and secondary teleworkers and tele homes). The European market for home office furniture is broken down by: professional home office, flat pack furniture, high tech furniture, reproduction furniture. Size of the market for home office (in value and quantity) and three year forecasts are also provided. The analysis of home office furniture distribution channels by country covers: independent furniture retailers, buying groups, furniture chains, office discounts, office dealers, mail order and department stores. Facts and figures for the most representative home office furniture companies with sale trends, product mix and main outlet markets.

Suggested Citation

  • Giovanna Castellina, 2000. "The European market for home office furniture," CSIL reports M1, CSIL Centre for Industrial Studies.
  • Handle: RePEc:mst:csilre:m1
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    More about this item

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L68 - Industrial Organization - - Industry Studies: Manufacturing - - - Appliances; Furniture; Other Consumer Durables

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