Process of lighting fixtures purchasing in Italy
This report studies the behaviour of the Italian consumers of lighting fixtures, taking into consideration: lighting product characteristics, purchasing process, consumer's profile. Purchases of bulbs are also considered. The study is based on 420 telephone interviews with families who purchased lighting fixtures worth at least ITL 50,000 over the previous 12 months. Purchases of lighting products are broken down by product type (floor lamps, table lamps, wall lights and brackets, chandeliers & multi arm fittings, flush fittings, bathroom mirror lights, spotlights projectors, built-in spotlights, outdoor and garden lights), style of lighting product (contemporary/modern/design or classical/traditional), material (glass/crystal, steel/aluminium/metal, bronze/brass, wood, plastic) and positioning of the source of light. The type of light source is also considered (traditional screw-type bulbs, halogen bulbs, fluorescent energy saving bulbs, fluorescent neon tubes). The average total spend on lighting appliances is also provided as well as spend on each type of lighting appliance.All the above mentioned data on purchases of lighting products and bulbs are broken down by socio-demographic characteristics of purchasers: geographic area, size of urban centre, sex, age and profession of head of family. The purchasing process is analysed according to: reasons for purchase, degree of recollection of names of lighting brands and retailers, criteria of choice in the purchase, distribution channels for lighting products, loyalty to the sales outlet, information channels about the lighting products (magazines, Internet), degree of customer satisfaction and reasons for any dissatisfaction. Purchases of lighting fixtures are broken down by product type and purchasing channel: design lighting retailer, traditional lighting retailer, furniture and lighting retailer, large furniture and lighting chain, retailers and wholesalers of electric materials, hypermarkets and department stores, DIY, other (direct sales, craft products, antiques, mail order, gift shops). The consumer's life-style is examined on the basis of socio-economic status, value models (choice of consumer goods, cultural consumption, leisure activities), decision-making process within the family nucleus, living conditions, type of furnishings.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
|Date of creation:||Dec 2001|
|Contact details of provider:|| Postal: Corso Monforte 15, 20122 Milano MI|
Phone: + 39 02 796630
Fax: + 39 02 780703
Web page: http://www.csilmilano.com/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:mst:csilre:it14. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Marinella Manghina)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.