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Furniture distribution in Romania

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Abstract

Romania ranks third among the New European member countries in terms of home furniture consumption after Poland and the Czech Republic. Apparent domestic consumption of home furniture amount to about Euro 1 billion. The distribution structure in the home furniture sector in Romania is in continuous evolution. From the point of view of the supply process the main peculiarity is the significant presence of local furniture producers with their own retail networks in the form of chains. The majority of these are medium-sized stores. This Report, produced by CSIL, Centre for Industrial Studies, offers an analysis of home furniture distribution sector in Romania and provides an economic overview of the country; trend for home furniture consumption; breakdown of home furniture sales by distribution channel (specialized furniture distributors (furniture chains, franchising, buying groups, independent furniture retailers), non-specialist distributors (department stores, multistores, hypermarkets, DIY) and others. The analysis of furniture distribution by product/segment covers: upholstered furniture and kitchen furniture. Home furniture imports are broken down by country, geographical area and product (upholstered furniture, kitchen furniture, dining and living room furniture, bedroom furniture, non-upholstered seats and other furniture). Short profiles of major home furniture distributors with analysis of sales performance are also available.

Suggested Citation

  • Sara Paoletti & Mauro Spinelli, 2008. "Furniture distribution in Romania," CSIL reports EU15RO, CSIL Centre for Industrial Studies.
  • Handle: RePEc:mst:csilre:eu15ro
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    More about this item

    JEL classification:

    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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