Furniture distribution in Italy
Among the Western European markets Italy is the fourth biggest country, providing about 12% of WE demand. Italy is a closed market, with imported home furniture satisfying only 15% of domestic demand. In recent years, the weight of Chinese imports has been decreasing in favour of Central Eastern suppliers. The peculiarity of the Italian furniture distribution system, compared to the other Western European countries is the largest share of sales made through small scale independent retailers, even though they continue to lose market share in favor of the specialist organized distribution. The report provides trends in home furniture consumption, analysis of the furniture distribution system by channel, retail formats and sales performances of top retailing companies operating in Italy.
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|Date of creation:||Jul 2014|
|Date of revision:|
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