Built-in appliances distribution and brand image in Poland
This report provides a qualitative and quantitative study of the distribution of built-in appliances in Poland as well as an analysis of the trade satisfaction of the main brands of built-in appliances present in the Polish market. The research includes an overview of the kitchen furniture market providing data on the supply and trade of kitchen furniture, production, consumption, international trade, distribution channels, the leading Polish and foreign kitchen furniture manufacturers as well as the leading exporters. Distribution flows of built-in appliances (supply and sales) are analysed by customer type (appliance chains and importers, wholesalers, kitchen furniture manufacturers, kitchen retailers, furniture retailers, furniture chains, direct sales). As far as the products are concerned, the report provides a breakdown by type (hobs, ovens, hoods, dishwashers, refrigerators) in a sample of companies, with rankings of the main brands. The analysis of brand image is based on strong and weak characteristics pointed out for each built-in appliances' brand according to the following criteria: frequency/easy approach with supplier, front staff professionalism, punctuality in delivering, after sales technical assistance, price, aesthetic qualities of the product/design, wide range of products and models, innovation, brand fame/advertising, availability of merchandising material. The research is based on interviews with 30 commercial firms operating in the built-in appliances segment (retailers, built-in appliance wholesalers/importers, buying groups, kitchen furniture manufacturers, (kitchen) furniture retailers, large appliances chains, large furniture chains, associations, media).
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
|Date of creation:||Jun 2005|
|Date of revision:|
|Contact details of provider:|| Postal: |
Phone: + 39 02 796630
Fax: + 39 02 780703
Web page: http://www.csilmilano.com/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:mst:csilre:ap11. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Marinella Manghina)
If references are entirely missing, you can add them using this form.