IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this paper

Built-in appliances distribution and brand image in Poland

This report provides a qualitative and quantitative study of the distribution of built-in appliances in Poland as well as an analysis of the trade satisfaction of the main brands of built-in appliances present in the Polish market. The research includes an overview of the kitchen furniture market providing data on the supply and trade of kitchen furniture, production, consumption, international trade, distribution channels, the leading Polish and foreign kitchen furniture manufacturers as well as the leading exporters. Distribution flows of built-in appliances (supply and sales) are analysed by customer type (appliance chains and importers, wholesalers, kitchen furniture manufacturers, kitchen retailers, furniture retailers, furniture chains, direct sales). As far as the products are concerned, the report provides a breakdown by type (hobs, ovens, hoods, dishwashers, refrigerators) in a sample of companies, with rankings of the main brands. The analysis of brand image is based on strong and weak characteristics pointed out for each built-in appliances' brand according to the following criteria: frequency/easy approach with supplier, front staff professionalism, punctuality in delivering, after sales technical assistance, price, aesthetic qualities of the product/design, wide range of products and models, innovation, brand fame/advertising, availability of merchandising material. The research is based on interviews with 30 commercial firms operating in the built-in appliances segment (retailers, built-in appliance wholesalers/importers, buying groups, kitchen furniture manufacturers, (kitchen) furniture retailers, large appliances chains, large furniture chains, associations, media).

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
File Function: link to full text
Download Restriction: Access to full text of each CSIL report is restricted to subscribers.

As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

Paper provided by CSIL Centre for Industrial Studies in its series CSIL reports with number AP11.

in new window

Length: 63 pages
Date of creation: Jun 2005
Handle: RePEc:mst:csilre:ap11
Contact details of provider: Postal:
Corso Monforte 15, 20122 Milano MI

Phone: + 39 02 796630
Fax: + 39 02 780703
Web page:

More information through EDIRC

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:mst:csilre:ap11. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Marinella Manghina)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.