Aggregate advertising response models : the state of the art
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- John Hauser, 2011. "A marketing science perspective on recognition-based heuristics (and the fast-and-frugal paradigm)," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 6(5), pages 396-408, July.
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KeywordsHD28 .M414 no.1048-; 79;
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