IDEAS home Printed from https://ideas.repec.org/p/mic/etpdsw/12.html
   My bibliography  Save this paper

Customer Orientation Of The Municipal Service Provision Companies In Hungary

Author

Listed:
  • Tamás Józsa

    (University of Pannonia)

Abstract

The municipalities in Hungary play a significant role in the provision of public services and they are responsible for a vast array of local services. The goal of the recent state reform is to create a legal framework in order to increase the efficiency and effectiveness of the local services. The municipalities are obliged to enhance the performance of the service delivery and thus are expected to support the goals of the central government. The aim of the study is to scrutinize the availability of marketing concepts in order to improve the organizational performance. The research is being carried out with respect to water and sewage provision, maintenance of public space and cemetery, waste management, public transportation, heat supply and municipal nourishment. The fitness of marketing concept to strengthen the customer dimension outputs of the service provider firm depends on the existing level of market orientation. According to the market orientation model I support the notion to develop a customer focused organizational design that permeates the whole firm in order to create pervasive results. It is to presume that the low level of competition and the low level of market turbulence and the bureaucratic structure of the firm have negative impact on the market orientation and that results poor customer dimension performance. The study investigates if there are benchmark solutions that fit the goals and could be promoted among all municipal service companies.

Suggested Citation

  • Tamás Józsa, 2015. "Customer Orientation Of The Municipal Service Provision Companies In Hungary," Enterprise Theory and Practice Doctoral School (ETPDS) Working Papers 12, Faculty of Economics, University of Miskolc.
    • Handle: RePEc:mic:etpdsw:12
    as

    Download full text from publisher

    File URL: http://tmp.gtk.uni-miskolc.hu/pdf/mic/etpdsw/11.pdf
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mic:etpdsw:12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/vgtmihu.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.