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Oops! I Did It Again: Understanding Mechanisms of Persistence in Prosocial Behavior

Author

Listed:
  • Adrian Bruhin
  • Lorenz Goette
  • Simon Haenni
  • Lingqing Jiang

Abstract

We test whether asking individuals to donate blood leads to a persistent change in behavior, and examine the underlying mechanism. In a field experiment, we randomize a phone call, asking blood donors to turn out, and follow them over up to 18 months. We observe significant behavioral persistence for at least one year. We use naturally occurring rainfall as a second instrument for donor turnout to test whether behavioral persistence is due to habit formation (Stigler and Becker, 1977) or a persistent increase in motivation independent of past donation. Our results strongly favor habit formation as the underlying mechanism.

Suggested Citation

  • Adrian Bruhin & Lorenz Goette & Simon Haenni & Lingqing Jiang, 2020. "Oops! I Did It Again: Understanding Mechanisms of Persistence in Prosocial Behavior," Cahiers de Recherches Economiques du Département d'économie 21.01, Université de Lausanne, Faculté des HEC, Département d’économie.
    • Handle: RePEc:lau:crdeep:21.01
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    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D04 - Microeconomics - - General - - - Microeconomic Policy: Formulation; Implementation; Evaluation
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • C36 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Instrumental Variables (IV) Estimation

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