Actes des 9èmes Journées de Recherche en Marketing de Bourgogne. Distribution, achat, consommation - produits, services, culture, loisirs, tourisme. Dijon, 4-5 novembre 2004
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Keywordsrenouvellements théoriques ; nouveaux modèles de consommation ; réseaux et modes de relation ; stratégie du distributeur ; marketinf et activités de culture et loisirs ; tourisme et loisirs ; canaux de distribution ; marketing des services ; nouveaux modes de communication.;
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