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And Action: TV Sentiment and the US Consumer


  • Matthias W. Uhl


The average American watches over five hours of television per day. We test whether sentiment in TV news shows influences the ordinary consumer in the US, and whether the University of Michigan Index of Consumer Sentiment is better at explaining changes in private consumption than TV news sentiment. TV news sentiment, we find, can better explain the consumption behavior of US households, especially when combined with personal income and savings.

Suggested Citation

  • Matthias W. Uhl, 2010. "And Action: TV Sentiment and the US Consumer," KOF Working papers 10-268, KOF Swiss Economic Institute, ETH Zurich.
  • Handle: RePEc:kof:wpskof:10-268

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    References listed on IDEAS

    1. Raquel Fernández & Alessandra Fogli, 2006. "Fertility: The Role of Culture and Family Experience," Journal of the European Economic Association, MIT Press, vol. 4(2-3), pages 552-561, 04-05.
    2. Uwaifo Oyelere, Ruth & Belton, Willie, 2009. "Coming to America: Does Immigrant's Home Country Economic Status Impact the Probability of Self-Employment in the U.S.?," IZA Discussion Papers 4178, Institute for the Study of Labor (IZA).
    3. Uwaifo Oyelere, Ruth & Belton, Willie, 2008. "The Role of Information and Institutions in Understanding the Black-White Gap in Self-Employment," IZA Discussion Papers 3761, Institute for the Study of Labor (IZA).
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    More about this item


    TV sentiment; Private consumption;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • E21 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Consumption; Saving; Wealth

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